Since its inception in 1997, FHFH has provided more than 17 million servings of donated venison and livestock to people in need across the United States. And 2015 year-to-date totals already tally more than 75,400 servings of donated meat—mostly from hunters—to the hungry.
“We are thrilled to partner with Ram Trucks in this campaign to raise much-needed awareness for the cause and encourage participation by hunters nationwide with FHFH and other groups that share our mission,” said Josh Wilson, FHFH Executive Director. “This campaign will result in the donation of nutritious meat for thousands of additional meals for the hungry across America!”
To help FHFH extend its reach and amplify its mission, Ram Trucks is using its resources and dedication to the outdoors lifestyle to spread the word by launching a multimedia campaign across print, television and social media platforms.
“Some of Ram’s most passionate fans are huge hunting enthusiasts,” said Bob Hegbloom, Head of Ram Brand, FCA – North America. “Truck owners and outdoor enthusiasts are always willing to lend a helping hand, which is why Ram is heightening awareness of one of the ways they can give back to their local communities this time of year.”
The ads were created in partnership with Dallas-based The Richards Group.